8 Marketing Tips for converting visitors into Buyers

Getting more users and converting them is the main agenda for an ecommerce site owner. You want to hit the bull’s eye with your online store. You want to try out the best tactics to convert your shoppers into buyers whichever way possible.

ecom 8 Marketing Tips for converting visitors into Buyers
Through this blog, we share with you some carefully dissected and researched actionable marketing tips to improve on your e-store’s conversion rate. You can make a quick head start with the tips and implement them on your online store. Right from running a contest on the store to the implementation of a referral marketing program, you can make more users stop, turn and buy on your website.

Top 8 Tips for Increasing Sales Conversion on Your Ecommerce Site:

Tip #1 Work Out an Automated Email Marketing Campaign

Email continues to rule the roost in internet marketing. As per a recent research, email has a staggering ROI of around 4,300 that makes it a clear winner surpassing other internet marketing divisions by a huge margin.

It is always a good idea to build an automated email marketing campaign for your ecommerce site. Whether you are reaching out to your clients or fresh prospects, engagement and re-engagement reaches its fruition with this form of marketing.

Tip #2 An Email PopUp is Worth It!

Even though the first tip is a cracker not everyone has a long email list to execute it. You can probably use an email pop up on your blog or ecommerce site. It might be an annoyance but with very negative impact! The kind of response that is generated from email PopUps is huge! You stand to increase the number of email subscribers in no time!
Now, with a long list of subscribers in hand, you are in a better position to sell your idea. Start email marketing now, if you have been standing at the corner.

Tip #3 “Your shopping cart is waiting for you!”

How often do we visit an ecommerce website, add products to our cart and end up not checking out? We are either in hurry or have a power cut that result in missing out the final order placement step. Losing out sales in this form can really cost you dearly; hence, it is important to have a persistent cart that enables users to come back and find their items waiting in it. You can also send a quick email or an SMS reminder that there are items added to the cart that are waiting for the next step! This form of “understanding” helps in completing many missed out purchases. It is also a great way to save a great deal of lost business for your ecommerce site.

Tip #4 Place a Compelling Call To Action

You might have everything fit in place for your online store, but losing out on powerful Calls to Action (CTAs) can be a big mistake. You just can’t miss out on a tactic that is effective, attractive yet simple! It alone generates a great deal of leads for your website. CTAs are the most important and effective ways of ensuring quality and regular conversions on the site.

Placing a clear and attractive text or graphic that links to the “next action” page can do wonders for your e-store. People can subscribe to your newsletters, buy, enquire and add to cart using the wisely placed and conspicuous CTAs. (But remember not to overcrowd the page with these!)

Tip #5 Describing Products Like a Beauty!

There are products on every ecommerce website. Sometimes, it is generally the same product appearing on different websites. What is so special about your product on your website? It is the product description! The beauty of the product to attract a buyer lies in how well it has been described.
Perfecting the art of product description needs time and research. You have to be able to provide complete details about the product yet present it in a way that is way different from a manufacturer’s description.

Tip #6 Contests, Special Offers & Giveaways

Running a contest on an online store is a great way to engage the users. Many subscribers and customers find it as a good way to benefit from the website and you can also make new customers with this effort.
One can also run similar campaigns or contests on social media networks as well as newsletters to get more users to participate in the contests. It is important to create a buzz and then start selling. Get active participation from all corners. You can also benefit from special offers and free giveaways.
Remember to use the seasonal offers and special discount schemes on your store when the time is just right!

Tip #7 Get On with Live Chat

As per recent studies, 21% of online shoppers love the idea to indulge in live chat over other media. Live chat helps them to get answers immediately to a variety of questions. There is an expert on the other side waiting to solve queries and provide the right guidance.
If you want to cut back on the bounce rate on your ecommerce site or want to ensure that your customers stay for longer on the site, introduce Live Chat. They are more likely to stay back and even buy something if they get immediate answers to their questions.

Tip #8 Refer a friend & Earn/Win

Referral marketing is a popular tool in ecommerce and other forms of e-business that is used to gain new customers through referrals. Word of mouth is used in a strategic way to gain more registered users or buyers for an ecommerce site.
According to Nielsen, 92% of people trust recommendations from friends or family than vouching for other forms of internet marketing. Therefore, winning prospects through referrals is a great word to spread the name of your ecommerce site.
These are some of the vital tips to ensure that your shoppers stay and also buy on your online store. You can further use other methods such as product reviews, user reviews, product videos, galleries and social media integration to further enhance user experience on your website.

Build a Custom Ecommerce Website for your Business

With the growing dependence on internet and changing trends in shopping there has been a boom in the ecommerce websites. Today almost all businesses depend on reaching their audience through a website. If you want to sell your products or services online then the best thing is to have a custom ecommerce website.

Why Custom Ecommerce Website?

Build a Custom Ecommerce Website for your Business Build a Custom Ecommerce Website for your Business

You aspire to grow your business with the right marketing tools, an appealing website and reach to customers spread across different locations across the globe. Just like you all business individuals also want the same. Each business is different and is unique in its own way. Your ecommerce website should represent the true sense of your business. A custom website is designed to cater to your specific needs. It includes all the features and functionalities in the website to reach to your target audience.

A custom ecommerce website should speak volumes about your business. You should make sure that it is created to grab the attention of the customers. You should convince your customers on how you are different from others. A custom ecommerce web design should generate more leads and also enable your customers to get easy access to the products or services you deal with.

Target your Customers

Basing on the type of business you deal with, you have to target customers both locally and globally. You should try to include a personal touch to the website so that a visitor should not feel lost visiting your website.

Easy navigation

You website must allow your customers to navigate easily and find what they are looking for. It should have a clear and concise menu so that users can find the products quickly. The text should be legible and easy to comprehend. You have to think like your customer does and make sure that all the information needed is readily available.

You should also focus on the loading time of your website. Your customers do not have time to wait and they will quickly go to your competitor’s website if they do not find your website loading.

Colors and Themes

Colors and themes can work wonders if created properly. A custom ecommerce website should have the right colors to attract the customers and retain them.

Other points to consider while creating a custom ecommerce website

  • Put your company name and logo on every webpage to make sure that your customers recall your company easily.
  • Use high quality images that reflects your business
  • Use light color background with dark text for easy readability
  • Create engaging content that compels your customers

If you are looking for professional web design Company, you can easily find a company that can build a Custom ecommerce website in Vancouver.

Ecommerce Website Development Captivating the Customers

Before we talk about an ecommerce website development, let us focus on a simple issue. If you want to purchase a mobile phone, what would you do? Obviously you would take help from the internet and visit a number of websites dealing with different mobiles phones, compare the prices, features and any discount deals on an ecommerce website. In the process you flip through a number of websites and stop at one particular website for a longer time. Why have you stopped at that particular website? Have you ever thought about the features, information, appeal and navigation that have forced you to stop there? Yes. You have rejected many sites because you did not find them captivating enough or you could not find what you want from those websites.

Ecommerce Website Development Captivating the Customers Ecommerce Website Development Captivating the Customers

Now as a website owner, where do you want to stand? Do you want your visitors to just flip through and reject your website or do you want them to continue with your site and become your valuable customer? If you want such an undivided attention from the visitors, you have to make sure that you add all the cool features, easy navigation and unique appeal. Designing an attractive website helps in promoting your business and in generating revenue.

Easy Navigation and Legible Text

When visitors can navigate through the ecommerce store easily and can find the products that they are looking for without clicking more, then you have reached to a point in satisfying your visitors to an extent. The story does not end there; the ultimate goal is the sale of your products. Apart from integrating easy navigation, you should make sure that you include text that is convincing enough to provide the necessary information to the customers. You have to make sure that the text can easily be read against the background color to take an instance you can use dark text on a light background that can be read easily.

Loading Time

Apart from integrating all cool features and visually appealing background, another important aspect you should consider is the loading time. In the fast world that we live in, no one has the time to wait. The same goes with website browsing also. People do not wait for long if a website does not load quickly. What good are all the features and visual appeal of your website if visitors go away before it loads. Therefore, you have to make sure that your ecommerce website loads quickly.

Professional Ecommerce Development Services

Professional ecommerce development companies study your business needs and create visually appealing custom ecommerce websites. They create fully functional sites focusing on all important aspects such as easy navigation, easy to read text, right color scheme, fast loading and so on. They also focus on various SEO techniques to generate relevant traffic to your website and increase your customer base.

The Advantages of Ecommerce Websites for your Business

Ecommerce or electronic commerce has grown in popularity with time. Generally this process is termed as the buying and selling of products over the internet. An e-commerce website acts as a catalogue for the products and services offered by a business. This way of business transaction is gaining importance as it is highly reliable, accurate,
speed in procedure and it limits the time wastage to a great extent.

The Advantages of Ecommerce Websites for your Business The Advantages of Ecommerce Websites for your Business

If you are one of those businesses whose main purpose and function is selling products, then the fastest way to gain your customers’ trust by proving that your products are genuine is by establishing your company as an e-commerce company. Only when you gain the customer’s trust will you be able to start selling anything.

How do you establish your company in the e-commerce industry?

The competition in the e-commerce industry is stiff and intense. Everyday new online stores are being launched and they are all running on one aim; to be the best among the rest. The popularity of an e-commerce website is determined by the traffic they receive on the site, as more traffic basically means more customers.

Despite the market competitions, with the proper guidance and directions even a small, upcoming company can easily succeed itself in the e-commerce industry. The first and the most important thing is the way you launch your website. Depending on how the site appears visually, your company will be judged and you never know when the theme you chose for your site may be the reason why you lost potential customers.

Online shopping stores are a shopper’s haven, as these sites give them all the options that a general walk-in store provides. Online stores not only save a shopper’s time but they also arrange the products in orderly manners to avoid cluster and make it easier for their customers to spot. Now you don’t have to walk through one aisle to another at your local store to find the product on your list.

Hiring the right designer for your site

There are thousands of web developers and designers but, when you hire an agency to help you build your site check that they are sure of meeting your requirements. Hiring website developing companies that are specialized in e-commerce will be an added advantage for you. Ecommerce Website Design Vancouver is one such site designing company that provides features beneficial for your online store. Some of the features they provide your website are; catalog management, product browsing option for your customers, catalog browsing, order management, checkout, Shipping and Payment options.

The Pitfalls of Ecommerce Web-Design

When it comes to the best ecommerce web-design, there is a world of things to take into account. Here are the ones that spring to mind.

Presentation

Don’t look cheap. If the site doesn’t look effortlessly professional, then forget about it. You’re asking people to make an online transaction. The customer needs to trust you with their credit card details. Everything from the font to the layout and images should be clean and slick. If you rely heavily on images then make sure they’re of good quality and appropriate resolution.

The Pitfalls of Ecommerce Web Design The Pitfalls of Ecommerce Web Design

Purpose

What do you offer? What makes you unique? What makes your service different from everybody else’s service? You need to be able to articulate your value-proposition in the most concise possible way. All great concepts depend on instant recognition of premise. If confusion is the enemy, the arch-enemy is apathy. Make people understand. And then make people care.

Navigation

Make sure your site is straightforward to navigate. Make sure it’s easy to locate the basket or move to the checkout. There should be logic to every page and pop-up. The best E-commerce web design is intuitive to use. The more the user has to think about it, the less faith they’re going have in you. So make sure you do heaps and heaps of testing!

Similar Companies

Check out the competition. Unless your idea is very, very novel, it’s likely that other people have failed or succeeded at what you’re trying to do. The monuments or wreckage of their endeavors will be strewn across the Internet. It’s amazing how many people set up websites without properly engaging with the ones already out there. Analyze what they’re doing right and what they’re doing wrong. Then make sure that your value proposition is sufficiently different from theirs. The best ecommerce web-design takes what already works and creates new constellations.

Simplicity

Avoid too much clutter. Keep things simple. Concentrate on doing one thing well. Don’t smother the user with technical information about your services. There is nothing so daunting as paragraphs and paragraphs of specs and explanations, most of it repetitive junk. Get to the point. Brevity is the soul of wit and also the soul of marketing.

Mediation

The best ecommerce web design avoids disruption. Don’t put too many walls between the user and the purchase. Some businesses like to make the user sign up to an account before they can make a transaction. The thinking behind this is that it’s a way of getting their email address etc. But before you go down this route, think about the kind of business you’re in. In some cases users will find it disruptive to be asked to create an account. Figure out how they’ll react. Use social media. Allow people to sign up to accounts using their Facebook or Twitter IDs. But make this an option, not an obligation. Don’t force people into situations they don’t want to be in. Never, never make them angry.

The Leap into Ecommerce

A changing landscape

Creating an ecommerce enterprise costs money. Maybe you are creating a stand-alone business or expanding your brick-and-mortar presence. In today’s landscape the cost is completely necessary. The investment is necessary, not only to expand your business but to protect your business. Because the life-blood of retail is now digital. The high-street may be the place where you’re seeing the returns right now but the Internet is where you need to secure your flanks.

The Leap into Ecommerce The Leap into Ecommerce

We are a society of consumers and when the methods by which we consume change, society itself changes. When we no longer queue up at a checkout in a physical department store, our relationship to the product we buy changes. The old forms of expectations and the old tolerances vanish to be replaced by new expectations and new tolerances.  The convenience store is no longer convenient.

Decisions, decisions

So how much is it going to cost to set up an ecommerce business? Like most products, there is always an attractive solution just outside your price range. So whether your budget is $6,000 or $60,000 the important thing is to choose your range and stick to it. The question to ask is what do you want to achieve with your site? Seed investors today are interested in big figures. The traffic which investors hope to see from a site in the first year keeps growing and growing. That initial injection of capital is all important.

Design for Living

Customers are and have always been fickle. But in the age of mobile internet, this trend has extrapolated to absurd degrees. Empowered (choice-wise) and limited (time-wise) by the sheer range of possibilities, customers have short attention spans and a low tolerance rates for hassle. Entranced with the on-the-move nature of mobile, they want service as swiftly and as smoothly as possible.

Functionality is vital and now means functionality across multiple formats. Experts are no longer talking about the move towards mobile. It has already happened. It is an accepted part of our daily lives. National and regional borders have become archaic notions, like fortresses waiting to be outmaneuvered.  Businesses which never considered global expansion in the past are now charging into the unknown in the realization that the whole world is minutely accessible.

The team that suit you

A good ecommerce development team will be able to tailor an outcome that suits you. They will take you through searchability, guided discovery, ongoing content marketing, responsive interface… these are the choices that need to me made. They will determine the cost of your venture and the scale of its success.

A serious ecommerce website needs to be built from the ground up. There is little point working off tired templates. If you are hoping to the set the world on fire with a unique value proposition, this needs to be reflected in a site which is timely and unique.

Optimally you should be looking at your site design as an ongoing venture. Your website is not an end in itself. It is a platform for converting sales or driving traffic. How you manage the content on that site, keeping it sharp and up to date, is vital. When factoring the cost of your website you shouldn’t neglect the importance of SEO services. A reputable ecommerce team should be able to layout an SEO strategy, incorporate the best features into your site and even manage content.

Get affordable ecommerce web design for your site

At Nirvana Canada, our ecommerce team provides the complete package. We support our website design with a comprehensive range of e-marketing services, from search engine optimization to social media marketing to keyword analysis and competitor tracking. We understand that developing a website solution is more than an IT service. It is about giving voice to a brand. It is about capturing the desires of a new avid era of consumers.

Tips for Unavailable Products on your Ecommerce Site

Most ecommerce site owners are puzzled with the products that are no longer available on the site. What can be done to these product pages? Can a 404 error page always work for you? Showing “out of stock” also hurts the site; especially, if the product pages are ranking high on the search engines. Considering that the number of products added on a daily or weekly basis differs from site to site, it is important that a small website has a different solution to this problem than a big site.

For the likes of Craiglist that get updated with thousands of products or businesses every day need a solution that is completely different than an ecommerce site that has a turnover of a few hundreds or even less. If your website is medium, that is, it has only a few hundreds to thousands turnover, then the solution has to be somewhere in the middle.

Tips for Unavailable Products on your Ecommerce Site Tips for Unavailable Products on your Ecommerce Site

Google’s Matt Cutts offers a solution for the unavailable products to all the small, medium and big ecommerce sites.

Small Websites

If you have a small ecommerce website with a few product pages, mostly fewer than 100, then you need to avoid using 404 error page. Your customer can actually turn away from the site in this manner. One can use the concept of related products in this case. If you direct your customers to a page with a similar product instead, then it can actually work as a good strategy. In this manner, you offer something similar or something related to the customer. This is by far, the best option when it comes to replacing the “out of stock” notice to the customer which can be really annoying.

Medium Websites

There are many average ecommerce sites that have products either going temporarily out of tock for a week or more or at times, products are taken off completely as in case of antique products that are once sold cannot be replenished on the site. One can use a 404 error page in this case. However, it is important not to show a blank 404 page. One can have a customized error page that has a link to the home page, some related products and also popular products to interest the visitors.

Big Websites

A major ecommerce website of the likes of Craiglist can use a special meta tag that automatically tells Google that the page is no longer of use. This meta tag works as a automated deadline and the page is removed from Google search results. The meta tag, unavailable_after, is used for the biggest ecommerce sites and is a good option for online stores with a turnover of over thousands.

Analyzing your E-Commerce Website Competitors

Success of any business largely depends on the competition. It may be a small business or a big corporation, failing to understand competitors may lead to the downfall of your business. Analyzing competitors puts you in an advantageous position and help you to take right decisions and strategize effective business plans.

The most important thing that you have to take into consideration is to study the nature and scope of the industry in which your organization competes. It will help you to understand who your real competitors are. You would definitely not want to waste time on analyzing companies that are not your real competitors.

need to analyze your competitors Analyzing your E Commerce Website Competitors

Need to Analyze your E-Commerce Website Competitors

The main reason why you have to analyze your competitors is that, if you do not get the business then your rival companies will get. You have to make sure that they do not offer anything lucrative to the customers that you do not offer.

This analysis will help you to determine where you are faring well and where does it needs improvement. Every time you find that your competitors are doing something better than you, you should make necessary changes and improve to remain in the competition and excel in business.

What to Analyze

Keywords

Keywords serve as an important factor in competitor analysis. Analyzing which keyword or key phrase fetches a lot of traffic is important. You have to focus on the most competitive keywords and try to remain ahead of your competitors or on the first page in the search results.

Use Google Keyword Tool to find the relevant keywords to your website or business. Use the keywords with low competition and high volume. If you have an Adwords account, choose keywords with lowest cost per click price and lowest competition.

Keywords performance

  • Check which keywords your competitors have targeted and track where your rival sites rank more.
  • Find out the number of keywords that are ranked for your competitor’s site.
  • The number of web pages of the competitor website that are ranked in the Google
  • Number of pages of your competitor websites that are indexed in Google

Back-links

Keeping track of the competitor link building helps in adopting the right SEO strategy to promote your site.

  • Keep a track on the number of backlinks of your rival sites
  • Quality of the sites  that link to your competitor sites
  • Which pages have more backlinks
  • What are the anchor texts?

Social media presence

Figure out the social media platforms that your competitors are working on.  Try to track and update with the latest information, offers etc on your Facebook profile, twitter profile, YouTube profile etc.

5 Tips to Use Social Media for eCommerce Promotion

Social media is the window to knowledge about the customers, what they are looking for and what the latest talk of the town is. It is also a door for you to explore new business opportunities and interact with the potential consumers at an individual level. Through engaging content and regular updates, one can actually communicate their business message and get the customers involved in their business.

5 tips to use social media for ecommerce promotion 5 Tips to Use Social Media for eCommerce Promotion

There are various social media platforms on the web that have caught the fancy of millions. Some of the most prolific and heavily visited websites include Facebook, Twitter, and various others social networks, blogs, podcasts, forums, social bookmarking sites etc. If you want to push the sales of your ecommerce website up and increase your revenue, then do not forget to try the following tips for optimal use of social media:

Bask in more customers

You can find a wide consumer base on the social networks as more and more people are getting social online. People are sharing, discussing, and talking about products, services and just about everything online. You can rope in these customers and expand your business online.

Improve your visibility

Your online presence gets a major boost on the social media sites. These are among the most frequented sites and your business gets immense online exposure on it. You can detail about your business, post information on new products and services and let your customers know what you are doing and offering to them.

Promote your latest offering or new arrivals

If you have a new product on the e-commerce site or have new arrivals waiting to be added, then promote them on the social networks. You can post about a new discount offer or latest seasonal offers on your Facebook or Twitter account. You can even have a business blog that connects easily with your customers and helps you show the personal side of your business story.

Know what your customers want

There are forums, question and answer sites and many other ways to understand what your customers want. You can even hold polls and organize small events on Facebook to understand what your customers are looking for.

Demographic targeting of customers

If you have a certain age group, gender, location or interest in mind, then there is nothing better than social media. You can have a new product launched that is exclusively for the youth and promote it on youth-friendly social media channels, YouTube, Facebook and the like. You can even use Facebook ads to post ads for specific demographic groups on the site.

Apart from just being quality platforms for interacting with friends and making new ones, the likes of Facebook and Twitter have come a long way in becoming a major resource for your business. You can find new sales lead, interact with customers and expand your business horizon on these social networks. Your social media presence also gives a major boost to your online visibility.                               

Know How to Improve Product Findability on Your Ecommerce Site

For an ecommerce business, it becomes important that your visitors get exactly what they want on your website. If you have a product on your website that they are looking and they cannot find it, then it is as bad as not having it on your website altogether. Whatever cannot be found once on your website is sometimes even labeled as something regularly not available on your website. It can gain your ecommerce website a bad reputation of not having a particular product and so on.

know how to improve product findability on your ecommerce site Know How to Improve Product Findability on Your Ecommerce Site

There are various other instances when an ecommerce website experience a poor show due to the way the product is available or found on the website. It is either hidden in the narrow sub categories or out of the reach of filters. Some websites fail to feature special sections such as “recently viewed product list” or the “most viewed product list” amongst others. Visitors want the product in concern to have a high find ability on the website. Let’s find how! The following are some of the key regions that an ecommerce website should focus on. These improve the usability of the website, increase product visibility and also make product navigation a cake walk!

Prominent Parent Categories, Clickable Too!

Parent categories are very much a part of the hierarchy of categories than what they are considered as. Many websites lose out on keeping this all important category in their hierarchy or breadcrumbs. Visitors often find themselves clicking on the parent category with no luck. They are mostly non-clickable and they are mere labels. Many users are disappointed that there is no parent category to navigate to, instead they are forced to explore the sub categories instead.

prominent parent categories Know How to Improve Product Findability on Your Ecommerce Site

Having sub categories in a menu are required to ensure that the different products are easily searchable, manageable as well as scannable. But even the top websites miss out on improving this vital part of the website for the benefit of their visitors. Many visitors opt to leave an ecommerce site much because of the unavailability of a prominent parent category.

Anyone who is visiting your website for the first time wants to get a hang of what the parent categories are offering before visiting the narrowed sub categories. Therefore, always have a parent category, a clickable one and with good set of links to the sub categories.

Distribute Products in Different Categories

More often than not we are not sure about what category to look for a particular product. For example, if we are searching for a coffee table on an ecommerce site, then there are chances that some might look for it in the ‘accessories’ section, some might look it up in ‘tables’ while some might look for it in living room section. Therefore, there is a different perspective used to search for a particular product online.

distribute products in different categories Know How to Improve Product Findability on Your Ecommerce Site

It is advisable and a safe bet to align your products in different categories when necessary. Do not add your products only to one category, when they qualify for others as well. Therefore, at the end of day there would be many sub categories that a user might expect to find in different parent categories.

While placing products in different parent categories, one has to keep the end users in mind. They have numerous fuzzy categories or sub categories in mind and search as per their choice. One has to provide them ample options to find the product they need on the website easily without a lot of brain wracking.

“What’s New” Always Comes Handy!

Many users avoid plowing through the different product categories and hundreds of products on your ecommerce site before deciding for a purchase. If they are buying for a friend or an occasion, it becomes all the more important to check out what’s new in store for them. A nice and well-defined ‘what’s new’ section helps users easily get their eyes on the new arrivals on the website.

what new always comes handy Know How to Improve Product Findability on Your Ecommerce Site

Ecommerce sites can likewise have a filter added to their search for “what’s new”. It helps them easily search for the latest product additions to the websites. It is the best way to keep your return visitors interested in the latest offerings on the website. One does not even have to worry about whether the product is a new addition to the website or not. One can highlight the features of a product and offer reasonable discounts through the “What’s New” section.

Accurate Product Suggestions Win Gold!

Imagine you are looking for an elegant evening gown and want accessories and footwear matching to it. Or for that matter, you are searching for soft toys for your little ones and you are wondering what accessories you can add to his room. This is where product suggestions come in handy. If you are on a website and looking for a particular product, alternatives to that product or complimentary products make your search a lot easier.

accurate product suggestions win gold Know How to Improve Product Findability on Your Ecommerce Site

If you are inclined towards cross-selling of products or suggestive selling, then it a positive sign for your business. Right from supplementary products to alternatives, users simply adore the idea to be helped along the way. This shows that you are not alone and you are constantly guided on the website. Good suggestions means that they find different products that are complimentary to each other; hence, saving time and effort of the users.

The need for accessorizing and add-ons has been heavy on most of us. We seldom buy a new dress without buying a matching pair of footwear with it. The case stands true even online! We feel the need to buy a new leather sofa and also end up booking for a coffee table that compliments it perfectly. Therefore, cross-sectional navigation is the need of the hour to help users have a great browsing and purchase experience.

“Recently Viewed Products” is Important Too!

Many users want to navigate back to the products that they had previously viewed on an ecommerce website. The “back” button of the browser might not serve the purpose well enough. More so, if you need to browse more than one product that you had viewed previously, then even the ‘back’ button does not suffice as a good option. Many at times we want to compare features and compatibility of different products before making the final purchase. We can click on the “recently viewed items” list and easily find the products that we had last viewed. This saves the time of the users and they are not required to move up and down the product hierarchy to find previously viewed products again.

recently viewed products  is important too Know How to Improve Product Findability on Your Ecommerce Site

Here, refinding products is also important to give a satisfactory browsing experience to the users. The users are more content with their purchase decision after moving back and forth to the products viewed by them and taking the final call.  The recently viewed products list appears in the form of a series of products or history-based breadcrumbs and helps the users peep back into the products they had viewed previously and compare the different products.

Compatible Product Pages for Enhanced User Experience

As discussed in the above points, many users look for products as well as complimentary products or accessories. Even supplementary items are eagerly looked for that add on to your shopping experience. An ecommerce site can have dedicated pages that offer compatible products along with supplementary and alternative products. It is important that both suggestions of products as well as recently viewed products are clubbed with compatible products pages for the users.

compatible product pages for enhanced user experience Know How to Improve Product Findability on Your Ecommerce Site

For instance, if you are looking to buy a camera with a compatible case, you have search for the right camera and also the case that matches the dimensions of the camera. Instead, a compatible products page can offer the different accessories and compatible products or supplements that correspond to that particular product. Therefore, a camera page will also list different compatible accessories for that particular camera such as lenses, matching case, batteries, chargers etc.

Linking Contextual Images to Products Directly

Browsing products from countless categories and sub categories can actually get tiring for an end user. Moreover, if you spot the product that you are looking for in a contextual image and you are not able to navigate to it, then you are bound to get frustrated. Many ecommerce websites end up losing potential buyers due to the lack of linking between contextual images and the products on display.

linking contextual Images to products directly Know How to Improve Product Findability on Your Ecommerce Site

It is widely considered that contextual images add an aesthetic appeal to the website; however, their inability to link to the products directly also results in a lot of frustration for the end users. They also end up losing their trust on the website and render it unfit for finding and purchasing a product.

For example, an online furniture store may have images that depict a living room setting or a bedroom for that matter. People might find the table beside the bed more appealing than the actual product (bed) in question. It is now that the contextual images should not just link to the bed but also to the table in the picture and help the users navigate to its corresponding page.

 To sum up, if the end users cannot find it, they cannot buy it! The simplest rule is to improve the find ability of products on the website and provide quality browsing experience to the users.