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4 Important Things to Consider Before You Choose an E-commerce Platform

Posted on Jul 4, 2017 by admin

To run a successful business these days, you need to have an online presence that communicates your business brand, advertises products/services and meets the needs of today’s savvy online shopper.

There is a huge variety of E-commerce software solutions available and it can be challenging to sort through them to identify what platform would be the best for your online retail site. Before you choose an E-commerce platform, consider these 4 important things:

Choose an E-commerce Platform

1. Payment Options

In order to enhance the user experience and reduce bounce rates,choose an E-commerce platform that offers a number of payment gateway options, such as PayPal, Apple Pay, Authorize.net, Interac, etc. The more payment options that you can offer to potential site visitors, the greater the chances of them becoming paying customers.

2. Easily Integrated

It takes investing time and money to source out a suitable E-commerce platform, and one thing to consider is to make sure you check that any current software you currently use can be integrated into E-commerce software platforms you are considering. It’s prudent to also check to see what extensions, plug-ins, add-ons and modules are available, to see how well they can be integrated with other software options.

3. Budget

There are a number of different online shop solutions out there to choose from and all range in costs from free (open sourced) to thousands of dollars per year. Knowing what your budget is before you choose an E-commerce platform will help eliminate software solutions that are too expensive, and help to narrow the selection down to one that meets budgetary constraints.

4. Customization

In order to stand apart in today’s competitive online market, it’s best to have a customized E-commerce site. When you choose an E-commerce platform, consider how flexible the software is for customizing products, layout etc., as you want to be able to have the ability to be creative with your site, without restriction.

Online businesses can be very lucrative if the E-commerce platform is in alignment with the needs of both your business and your customers. Keep in mind the above noted considerations before you choose an E-commerce platform, and you will be on the right track to selecting the right software solution.

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