4 Ways to Keep Your E-commerce Copy from Holding Back Your Conversion Rates

Posted on October 26, 2016 by admin

Conversion Rates

The importance of having effective e-commerce copy can be something that is overlooked by e-commerce website owners. This oversight can prove costly. as it results in your e-commerce copy holding back your conversion rates.

Good online marketing needs to include good web copy that brings forth your company brand, infuses emotion, engages readership and includes clear calls to action. Here are 4 ways to keep your e-commerce copy from holding back your conversion rates:

1. Clear Content

If you want your readership to understand what you are trying to convey, always provide content that is clear and easy-to-understand. Avoid using technical jargon that the average person would not understand.

2. Convincing Calls to Action

Unless you have a convincing call to action in your e-commerce copy, conversions won’t happen. Make sure your CTAs are placed prominently throughout your site and are attractive to the eye. Don’t be afraid to include more than one CTA on each page, as they essentially offer new opportunities for users to convert from visitor to customer.

3. Address Your Target Audience

Understand what makes your target audience tick and develop your e-commerce copy around them. Get to know why, what, how, when they want products/services.

4. Measure Results

Experiment with your E-commerce copy by means of trying different layouts, color themes, graphical images, video and CTA’s. If you measure how your conversion rates are doing every few months you should get a picture of what is working and what isn’t. Do some research and take a look at what others in similar markets are doing for their e-commerce copy as it could help generate some new ideas on how to reinvent web copy elements to make it your own.

Placing your e-commerce copy strategy low on your priority list will lead to a decrease in your number of visitors and leads over time, resulting in poor to nonexistent conversion rates. You can keep your e-commerce copy from holding back your conversion rates by implementing some of the above noted tips.

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