Posted on Nov 24, 2017 by admin
Taking the time to build an attractive and functional e-Commerce website, for the purposes of selling products to online consumers, is an essential step to running an effective online business. However, without the ability to attract incoming visitors, conversions simply won’t materialize.
A powerful marketing tool that many e-Commerce businesses are using to reach a broad audience, is that of search engine shopping feeds. A shopping feed is essentially a detailed file which is generated from an e-Commerce website and consists of information that describes products in detail, such as product descriptions, costs, high image photos and/or video, product promotions, etc.
Here are 4 ways you can optimize your shopping feed management to increase your online profits:
1. Optimize Your Product Titles
Including keywords in your product titles, which would typically be typed into search engines by Internet users looking for such products, is the best way to optimize your product titles. Remember to include popular and relevant keywords at the beginning of your product titles, as Google pays special attention to these first keywords in titles.
2. Optimize Your Product Descriptions
Much like the optimization of your product titles, you will want to mimic this marketing strategy when it comes to optimizing your product descriptions. It is best to keep your product descriptions on the shorter side, with keywords positioned at the beginning of description content.
3. Optimize Your Product Type
In order to ensure that your products appear in the Google search engine results when Internet users conduct searches, be as descriptive and precise as you can, so that Google can identify your products in a word or two. An example could be using “Victoria’s ballet slippers” instead of just “ballet slippers”.
4. Employ Testing and Analysis
Maximizing your shopping feed management efforts can only be achieved by regularly conducting an analysis of your current shopping feed performance and testing to see what optimization techniques are working and what may need adjusting.
Taking a little time to optimize your shopping feed management efforts can go a long way to building profit for your online business, so make sure that you analyze and optimize your feed for the best performance.