Posted on October 13, 2016 by admin
Often, online business owners place the majority of their focus on crafting ways to draw in additional traffic to their site, whether that be via SEO, pay per click ads, social media channels and content marketing. An important and highly overlooked component to e-commerce marketing is how to optimize your e-commerce site for better conversion rates.
There are steps you can take to optimize your e-commerce site to improve conversions, here are 5 ways:
1. Use Relevant and High-Quality Images
If you want people to complete the sale, you need to ensure that you add relevant, high-quality images, which clearly identify what the product is and show its features. Grainy, unattractive and misleading photos will only deter visitors from purchasing, now and in the future.
2. Conduct A/B Testing
Consider developing two copies of your website landing pages, so that you can test the response to each and find out what works best to convert customers. Making changes to optimize your e-commerce site can be measured for effectiveness using this type of testing.
3. Show Consumer Trust
Potential buyers want to know that your brand is trustworthy, so an effective way of showcasing trust among visitors is to include customer testimonials, online reviews, featured articles starring your business and statistical consumer data.
4. Improve The Checkout Process
If you want visitors to follow through on their purchases, make sure the checkout process is easy to navigate and simple to follow, right from the beginning to the end. Make it optional for potential buyers to sign up for an account prior to purchasing, rather than making it mandatory.
5. Offer Free Shipping
If your profit margins permit, consider offering free shipping to consumers. If you can’t afford to offer free shipping, flat out, on every purchase, consider offering free shipping on orders over a certain dollar amount.
If you’re looking to yield big results from your e-commerce site, you need to place focus on how to optimize for better conversion rates. Test out different conversion strategies and continue to optimize your site, as doing so will have a positive effect on your site’s ability to entice visitors to become customers.