6 Effective E-Commerce SEO Strategies to Use in 2018

Posted on January 11, 2018 by admin

The digital marketing landscape is always shifting, and even for the most experienced of online marketers, keeping up with the latest in E-commerce SEO strategies is a real feat.

There was a point in time when ranking among search engine results anywhere on the first page was enough to ensure that your business would generate greater traffic and conversions, but according to the latest Advanced Web Ranking data, from June 2017, websites ranked in the first position received an average click-through rate (CTR) of 27.9 percent, those in position two had a CTR of 13.5 percent, and those in position three had a CTR of 9.1 percent. By position 8, the CTR was only 1.75 percent. Clearly, the higher ranking, even on the same page, makes a dramatic difference.

In order to set your company in a good position for online success, today and in the future, consider including these 6 effective E-commerce SEO strategies:

1. Optimize Keywords

Through analysis, determine which particular keywords your target audience searches for, and which keywords will help bring in relevant traffic, then use these keywords throughout your website.

2. Responsive Design

In order to move up in page rankings among the search engines you need to ensure your site is using responsive design, so that your site loads quickly for mobile users and provides a good user experience on mobile.

3. Enhance User Experience

Responsiveness is one factor, but make sure your website is user-friendly in all ways, (easy to navigate, calls to action are clear, checkout process is simple, etc.) so that bounce rates remain at a minimum and site visitors will visit again.

4. Optimize Images

Include only high-definition images for your website and, furthermore, optimize your images with relevant keywords and descriptions for your Meta title, ALT tags, product descriptions, etc.

5. Use Social Media

Make sure to incorporate social media on your website and regularly provide fresh content via posts, as this will help to boost incoming traffic and in turn enhance page rankings among search engines.

6. Add Linkable Assets

A great way to drive traffic to your website is to include linkable assets, which would be of interest to your target audience, and are deemed a credible source. Examples of effective linkable assets could be an e-newsletter, blog, or interactive map.

There are a number of strategies online marketers resort to in order to enhance their business brand, boost incoming traffic, and improve conversion rates. In order to ensure you’re using the latest in SEO strategies, make sure to keep up on the latest SEO trends.

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