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Five Simple Ways to Optimize Your eCommerce Site for Better Conversion Rates

Posted on Sep 27, 2017 by admin

It takes some time and effort to build an effective website that will attract consumer attention and generate sales, so it makes sense to do it the right way the first time around.

increase conversion rates

If you’re looking to launch a new web project, you will want to make sure you optimize your eCommerce site in ways that will boost your conversion rate. Here are five simple ways you can turn site visitors into paid customers:

1. Add Personalization

Getting your website visitors to feel connected and engaged is instrumental to improving conversion rates. To achieve website personalization, include good-quality,relevant content, and add a blog that is updated regularly.

2. Keep Up With The Latest Website Design Trends

Nowadays, website design trends move at a rapid pace –What is in today could very well be passé tomorrow. In order to ensure your site is current, make sure you’re keeping up with the latest in web design trends, including algorithm updates rolled out by major search engines, such as Google. Site visitors will be more inclined to explore a website that provides the latest in enhanced user experience, than an out of date website with little to offer.

3. Use The Power Of Video

When it comes to captivating online viewers’ attention, incorporating video can be an effective solution. Providing relevant and visually appealing videos (how to, demos, products, company information, etc.) along with a clear CTA (call to action) can be enough to convince viewers to become customers.

4. Include Testimonials And Reviews

Word-of-mouth is one of the most powerful forms of free marketing available to businesses. If you want to get better conversion rates for your eCommerce site, simply add customer testimonials and product reviews to give potential buyers peace of mind, knowing others have had a good experience with the products and service you offer.

5. Provide Good Site Loading Speed

Nothing will hinder conversion rates quite like a website that takes more than a few seconds to load. Make sure your site loads quickly,so as to avoid high bounce rates and poor conversion rates.

If you optimize your eCommerce site to meet the ever-changing web design trends, consumer wants and the benchmarks of popular search engines, you should be able to obtain better conversion rates.


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