Posted on February 18, 2015 by admin
Now that the 20th birthday of e-Commerce lies behind usand 2015 is underway,we have witnessed big changes over the last two decades when it comes to e-Commerce methods. With technology changing at such an exponential rate, it can be challenging for businesses to keep abreastofthe latest e-commerce strategies to use.
Here’s what businesses should be mindful of for eCommerce Trends 2015:
Moving to an Omni-Channel marketing approach enables consumers to experience a seamless journey from product search straight through to shopping cart, whether online or in a business’ brick and mortar retail location.
Multi-channeling consumerism has evolved and shoppers will continue to expect modern businesses to deliver products/services in a consistent manner,which customers favor. Understanding and streamlining the customer experience will continue to be an important factor, not only in 2015, but for many years to come.
Gone are the days of flat, standalone, uninteresting images on Websites. Supercharging e-Commerce sites with interactive and engaging content is a must for any online business today.
To move shoppers from passive to active, companies need to supplement great content with blogs, eye-catching images, captivating video and ways for giving and receiving feedback such as surveys or contests. Investing in interactivity results in increased sales conversions because it converts a consumer from a reader to a participant and a buyer.
According to Avalera.com, Social commerce sales of physical goods are projected to grow by 93% per year in the U.S., reaching $14 billion by 2015.
With over 2 billion active social media users out there, businesses can leverage their social media activity significantly by going beyond educating their consumers on products/services to using social media to showcase products, build interest, establish loyalty and influence merchandising decisions.
An uprising trend in eCommerce 2015 is Retargeting — a powerful and strategic way of converting a window shopper into a buyer.Businesses can regain missed online sales by keeping track of shoppers who visit their eCommerce sites and then retargetingthem by displaying ads to them on other sites they subsequently go to visit.
According to research conducted by vwo.com more than 55 percent of online shoppers are open to the idea of purchasing a product they abandoned in their cart if it is offered again at a discounted price.
Another important trend for 2015 which can drive profits to companies that use it properly for the user’s experience is personalization. Time of day promotions and incentives can bring huge gains for eCommerce merchants who understand their target audience and market to them on their terms.
Tailoring business websites and marketing strategies to meet customer preferences will definitely benefit business profit margins and customer satisfaction.
The time and patience of today’s online consumers are short, but if companies implement some of these e-Commerce trends 2015 they will certainly reap the financial benefits.