Posted on May 27, 2016 by admin
Search engine optimization (SEO) has evolved significantly over the last couple of years, transitioning from placing emphasis on what marketers want viewers to see, to what viewers wish to see.
In order for online businesses to successfully reach potential consumers, they need to choose an Ecommerce platform for SEO exposure. Popular search engines, such as Google and Bing, require online businesses to incorporate SEO in their websites and failure to do so could prove fatal.
So which is the best Ecommerce platform for SEO? There are a number of Ecommerce software platforms available on the market, but not all of them can deliver the best SEO features and capabilities. Here are some of the best available Ecommerce platforms, which do offer significant SEO benefits:
• WooCommerce
WooCommerce, a WordPress based platform, is known for its SEO user-friendliness and has plug-ins available which are useful for optimizing sites. WordPress, in its very nature, is designed with great URL structure, making it a favorite among those who want to rank well with Google, etc.
• Shopify
While some may feel Shopify doesn’t measure up against other Ecommerce platforms for SEO, others see the value of its SEO features (auto generated sitemap.xml and robots.txt, easy edits to title tags and URL’s, customizable image filenames, to name a few). In addition, this platform runs extremely quickly.
• Magento
If you have the budget to hire a skilled developer, this open sourced CMS platform does offer powerful SEO capabilities, such as the ability to configure and optimize meta data, URL’s and sitemaps. Someone with little experience with development may encounter problems, as flawed coding can wreak havoc on the site’s SEO.
The above mentioned are but a few of the most popular choices, as far as CMS platforms go. There are a number of Ecommerce platforms available in today’s market and choosing the best Ecommerce platform for SEO can only be achieved by doing the necessary research on the options available and from there, determining what your business website needs are.
One thing is certain though, if you want to boost your site’s SEO rankings in order to be found by potential consumers, you will need an SEO capable software platform.