Posted on February 4, 2017 by admin
Unlike traditional brick-and-mortar establishments where consumers are able to see with their very own eyes what your business is like, your online store does not provide such liberty. The absence of a physical store means your e-commerce website has to be built with an aim of earning the trust of site visitors, as failure to do so will result in losing consumer trust and their business with you.
So how do you know if your e-commerce website is losing consumer trust right now? Here are 4 telling signs:
1. Slow Customer Service
Good customer service is an important ingredient that customers expect from businesses. If your online customer support team struggles to respond to customer inquiries within a few hours you’re likely frustrating customers and, in turn,losing consumer trust.
2. Negative Feedback
If you are receiving more negative feedback than positive, from past and present customers, via your social media channels, then you are definitely losing trust among your customer base. Negative feedback can spread like wildfire and can do irreparable damage to your business’ reputation unless immediate action is taken to improve customer relations.
3. Tardy Delivery Service
If your website promises delivery of goods by a certain date, but you fail on this promise, customers in future won’t trust your business to deliver goods they need on time and will go elsewhere to purchase their goods.
4. No Visible Security Tags
With so many websites these days vulnerable to potential cyber attacks, online customers won’t entertain the idea of purchasing goods on a website which does not display visible security tags. If your current e-commerce website is devoid of security tags, your online consumer trust will also be nonexistent.
Instilling consumers’ trust in your e-commerce website is absolutely critical to owning a successful online business. Your customers are essentially your brand ambassadors, so you need to be able to foster a trusting relationship between your business and them, as by doing so you will ensure your E-Commerce website prospers today, and in the future.