Posted on July 2, 2015 by admin
When it comes to advice on how to grow your Ecommerce business you don’t have to look far. The Internet is littered with advice from countless sources, but unfortunately much of the information is either incorrect or out of date.
The world of Ecommerce has changed immensely over the years, so much in fact that emphasis is no longer placed on direct sales, but rather on the attracting and retaining of online consumer attention. By focusing on improving the user experience on your Website through personalization, the better the chances are for increased sales conversions.
Here are 4 up to date and practical tips on how to personalize your business Website:
1. Improve User Website Interaction
If online users are able to interact with your Website with ease they are more likely to move forward through the purchasing cycle. Consider eliminating irrelevant content, improving navigation and layout, simplifying the checkout process and keeping current with what online users are wanting/needing.
2. Incorporate Social Media On Your Website
Social media is the popular kid on the online marketing block so when it comes to enhancing consumer interest/interactions with your Website, make a point to incorporate at least one social media channel, such as Facebook.
3. Consider Adding Personalized Live Chat
In a fast-paced world such as this it is all too common for online shoppers to feel unimportant, just a number in the queue. A creative way of incorporating a sense of human interaction is by adding a personalized live chat platform such as Olark, as it enables interaction with consumers in real-time and provides that added touch of personalization needed for great customer service.
4. Include Content Specific To User Location
Establishing an emotional connection between the online user and your Website can be accomplished by adding content that is specific to the location of visitors. Examples of location specific content may include business hours in their specific time zone, an illustrated map of nearby store locations and reviews from local customers in the area.
These above mentioned tips are great starting point on how to effectively personalize your business Website for the purposes of optimizing your online consumer web experience and generating future profit growth. Additional tips on how to grow your Ecommerce business are only a few mouse clicks away via the Internet.