Posted on July 14, 2015 by admin
It doesn’t matter whether you are a new startup company, or a well-established large corporation, blogging is an effective and integral component to an online marketing strategy. Many years ago, blogging was essentially a platform used to convey one’s personal thoughts, experiences, opinions and storytelling.
Nowadays, blogging has evolved into a sophisticated yet simple to use platform which individuals and businesses alike take advantage of for promotion. Blogging presents a number of benefits to businesses such as enhancing company brands and improving Website SEO.
A key advantage for businesses that undertake blogging is the ability to drive traffic to their websites. Unfortunately, many companies are unaware of how to drive more business through the use of blogging. There isn’t much point in taking the time to create a blog if there is no audience to notice it right?
Here are 4 ways to use your blog to drive more business:
1. Use Quality Content
When it comes to grabbing the attention of online users, providing not only quality content, but relevant content is key. Know who your target audience is and develop content that is engaging and relevant to what they need.
2. Use Catchy Headlines
Before online viewers get to your blogging content they are first presented with your headline. Make sure to use catchy and enticing headlines that will evoke interest from visitors. Boring headlines won’t encourage viewers to move forward in reading your content.
3. Add Submissions To Search Engines
In order to drive more business to your blogs make sure to submit your blogs to all of the major search engines, such as Google, Yahoo and Bing. While there is no guarantee your ranking will hit the first page, the opportunity to have your blogs crawled and picked up is a great start to getting noticed on the Web.
4. Optimize For Seo
Just like you would do so for a Website, your blog should be optimized for SEO. Remember to include relevant keywords nestled in your content. Polluting your pages with irrelevant keywords, or over usage of keywords will serve as a disservice to your Website, as major search engines will deem it as spam and your Website could face being removed from the Internet entirely.