Posted on August 2, 2016 by admin
Consumerism has changed immensely over the years, going from traditional brick and mortar establishments to the digital landscape of eCommerce. Technology and the quick rate at which it changes has had a transformative influence on both consumers and businesses alike and will continue to do so in the future.
There have been a number of different eCommerce trends that have come and gone over the years and this pattern of change shows no signs of slowing down in the future. In order to accommodate both consumer and business wants and needs on the digital retail landscape, eCommerce needs to implement some change in the future.
Here are 5 big ways eCommerce needs to evolve:
1. Enhanced Convenience For The Consumer
The change in the way consumers now purchase goods and services has been fueled by the rush of new mobile technologies. Consumer behaviors have changed as a result and, as such, they expect a whole lot more from the eCommerce experience. Online retailers will need to work hard to provide a seamless shopping experience for their online shoppers, ranging from providing quick and expedient shipping, to providing mobile access to its consumers via any type of mobile device.
2. Enhanced Consumer Experience
Ecommerce will need to enhance consumer experience so as to leave consumers with a “real retail environment” look and feel while in a digital world. Consumers will continue to expect an augmented reality of their shopping environment and eCommerce businesses that cater to this need are more likely to secure successful conversions over their competitors who do not.
3. Ecommerce Analysis
With the growing number of devices and operating systems making it on the market continuously, consumers can start their online shopping through one device and complete it on another entirely different mobile device. E-commerce analysis needs to change to effectively measure what is working well in terms of conversion success.
4. Click And Collect
With consumers wanting quick delivery times for goods purchased, eCommerce companies will be looking at nontraditional ways of meeting consumers shipping fulfillment needs. In the future, eCommerce shipping will involve more click and collect options, so consumers can order online and pick up their goods from a physical store location, postal office, or convenience store.
5. Mobile E-Commerce
Mobile devices are continuing to be the dominating shopping tools for most consumers these days, so eCommerce needs to provide seamless access for mobile users who wish to search, interact and purchase with ease, regardless of device type or screen size.