Posted on March 21, 2015 by admin
The Internet is saturated with online businesses and in order to stand any chance of attracting potential customers, e-Commerce businesses need to go beyond incorporating a shopping cart and photos on their Website. In today’s competitive market, there are essential components you should add to enhance your E-Commerce Website,in order to boost your company’s odds of being noticed.
Here are 5Essential Things Your E-Commerce Website Should Have in order to attract the right attention:
The trend of consumers searching online to go about attaining the goods and services they need is steadily increasing. In order to ensure online shoppers can access your website with ease from mobile devices such as smartphones and tablets, it is important to design your e-Commerce Website using responsive design. Nothing could be more frustrating for a consumer than trying to access the information needed without easy navigation layouts/buttons and appropriate screen resolution. Enhancing the user experience on your website is key to reducing bounce rates and improving conversion rates.
In order to avoid the cursed bounce rate make sure to design a simple checkout process for your online consumers. A clear and concise shipping layout will prevent potential sales from falling through due to consumer frustration at checkout.
In order to catch the attention of online consumers, your e-Commerce Website must include images which are high-quality in resolution and attractive to the eye. Add an additional feature which enables online viewers to increase the size of an image with the use of Lightbox or a zoom function.
People typically return items because they are dissatisfied with the product purchased. The rate of returns can be reduced significantly by providing a clear description of the products offered and having a clear, written returns/exchanges policy, without the inclusion of hard to understand legal jargon.
Online consumers want to feel confident that their personal information will not be compromised during their shopping experience. Including trustmarks from third-parties such as McAfee, BBB, VeriSign etc. will provide consumer peace of mind.
These are 5 Essential Things Your E-Commerce Website should have which are a great start to building a foundation for future e-Commerce success.