Posted on September 1, 2015 by admin
With a steady increase of consumers using mobile devices these days, it isn’t surprising to see consumers transitioning from e-Commerce to mobile commerce. Online shoppers now have the ability to purchase items quickly from the palm of their hands, anywhere and at anytime.
While there are a lot of mobile commerce advantages for consumers, there are just as many perks for businesses, small or large.
Here are 5 great reasons why mobile commerce is important to your business:
1. Increased Opportunities For Profit Growth
The increase in use of mobile devices provides a growing market of profit opportunity for online businesses. The combination of increased mobile technology advances and consumer desire for mobile devices will provide steady profit streams for businesses optimized for mobile access.
2. Ability To Reach Consumers Worldwide
It’s rare these days to come across anyone who does not own a smartphone. Unlike traditional brick and mortar establishments, where consumers need to physically commute there to purchase goods or services, mobile commerce enables retail businesses the opportunity to reach mobile users worldwide.
3. Saves Money
Having an online business which people can access through their portable devices eliminates the need for many businesses to have a physical store. This, in itself, is a huge saving, as there is no need for rental/leased space, utilities, cash registers, in-store staff, etc.
4. Easy Communication With Consumers
Mobile technology has provided businesses the ability to communicate with its customers much easier than traditional means such as snail mail marketing, newspaper/magazine/television advertisements. As a result of mobile Web online businesses can simply send single or bulk messages from anywhere at any given time.
5. Localization
Online companies can improve the mobile user experience by making use of the GPS feature that accompanies wireless devices. By pinpointing potential consumers’ locations, businesses can develop and direct content which is both personalized and suitable to mobile users, based on their local area.
When it comes to mobile commerce, there is room for improvement in terms of its technology and overall user experience, but one thing is certain, mobile commerce is not going to disappear anytime soon and if you’re running an online business making mobile commerce a priority now, or in the near future, is probably a smart move.