Posted on March 30, 2016 by admin
Nowadays, almost anyone can build an Ecommerce site in order to market their products and services to the world. There are a number of Ecommerce software platforms available to choose from, but having an Ecommerce site does not necessarily mean it will be a lucrative one.
Here are 5 key essentials you’ll need for building a lucrative Ecommerce site:
AVOID CLUTTER
When building your Ecommerce site, avoid adding too many visual elements to pages such as photos, videos or animations. Keeping your pages both simple and clean, with a few carefully chosen visual elements, will prevent visitors from getting lost amongst a collage of photos, etc.
STRIKE A BALANCE WHEN ADDING INFORMATION
A little challenging for some is knowing how much information is too little, or too much to provide when building an Ecommerce site. The best strategy is to approach your site from the perspective of your viewers. Add enough information to satisfy what potential buyers need to know in order to successfully move forward with their purchase.
OFFER A VARIETY OF PAYMENT METHODS
If you offer only one method of payment to potential consumers, you may only frustrate them. Imagine having a virtual cart of items ready to purchase, only to find out that the Ecommerce site does not offer a method of payment that will work for you. By offering a variety of payment methods, such as credit cards, PayPal, or debit, you enhance the user experience and significantly improve the odds of successful conversions.
USE HIGH-RESOLUTION PRODUCT IMAGES
Never use poor quality, grainy images for your product listings. In order to attract consumer interest in goods and services your business is offering, you need to use high- resolution, web optimized images.
USE SOCIAL MEDIA
Social media channels are powerful sources for marketing your business brand and fostering consumer engagement and retention. Establishing a presence with the big players in the social media arena, such as Facebook, Twitter and Instagram will grab their attention and, if they like what they see, chances are that they will share out your company links to others they know.
By building an Ecommerce site designed with the user experience in mind and applying some strategic ways to generate more revenue for your business, you will end up with a successful and lucrative E Commerce site that meets both your business and consumer needs.