Posted on August 18, 2014 by admin
Getting more users and converting them is the main agenda for an ecommerce site owner. You want to hit the bull’s eye with your online store. You want to try out the best tactics to convert your shoppers into buyers whichever way possible.
Through this blog, we share with you some carefully dissected and researched actionable marketing tips to improve on your e-store’s conversion rate. You can make a quick head start with the tips and implement them on your online store. Right from running a contest on the store to the implementation of a referral marketing program, you can make more users stop, turn and buy on your website.
Top 8 Tips for Increasing Sales Conversion on Your Ecommerce Site:
Tip #1 Work Out an Automated Email Marketing Campaign
Email continues to rule the roost in internet marketing. As per a recent research, email has a staggering ROI of around 4,300 that makes it a clear winner surpassing other internet marketing divisions by a huge margin.
It is always a good idea to build an automated email marketing campaign for your ecommerce site. Whether you are reaching out to your clients or fresh prospects, engagement and re-engagement reaches its fruition with this form of marketing.
Tip #2 An Email PopUp is Worth It!
Even though the first tip is a cracker not everyone has a long email list to execute it. You can probably use an email pop up on your blog or ecommerce site. It might be an annoyance but with very negative impact! The kind of response that is generated from email PopUps is huge! You stand to increase the number of email subscribers in no time!
Now, with a long list of subscribers in hand, you are in a better position to sell your idea. Start email marketing now, if you have been standing at the corner.
Tip #3 “Your shopping cart is waiting for you!”
How often do we visit an ecommerce website, add products to our cart and end up not checking out? We are either in hurry or have a power cut that result in missing out the final order placement step. Losing out sales in this form can really cost you dearly; hence, it is important to have a persistent cart that enables users to come back and find their items waiting in it. You can also send a quick email or an SMS reminder that there are items added to the cart that are waiting for the next step! This form of “understanding” helps in completing many missed out purchases. It is also a great way to save a great deal of lost business for your ecommerce site.
Tip #4 Place a Compelling Call To Action
You might have everything fit in place for your online store, but losing out on powerful Calls to Action (CTAs) can be a big mistake. You just can’t miss out on a tactic that is effective, attractive yet simple! It alone generates a great deal of leads for your website. CTAs are the most important and effective ways of ensuring quality and regular conversions on the site.
Placing a clear and attractive text or graphic that links to the “next action” page can do wonders for your e-store. People can subscribe to your newsletters, buy, enquire and add to cart using the wisely placed and conspicuous CTAs. (But remember not to overcrowd the page with these!)
Tip #5 Describing Products Like a Beauty!
There are products on every ecommerce website. Sometimes, it is generally the same product appearing on different websites. What is so special about your product on your website? It is the product description! The beauty of the product to attract a buyer lies in how well it has been described.
Perfecting the art of product description needs time and research. You have to be able to provide complete details about the product yet present it in a way that is way different from a manufacturer’s description.
Tip #6 Contests, Special Offers & Giveaways
Running a contest on an online store is a great way to engage the users. Many subscribers and customers find it as a good way to benefit from the website and you can also make new customers with this effort.
One can also run similar campaigns or contests on social media networks as well as newsletters to get more users to participate in the contests. It is important to create a buzz and then start selling. Get active participation from all corners. You can also benefit from special offers and free giveaways.
Remember to use the seasonal offers and special discount schemes on your store when the time is just right!
Tip #7 Get On with Live Chat
As per recent studies, 21% of online shoppers love the idea to indulge in live chat over other media. Live chat helps them to get answers immediately to a variety of questions. There is an expert on the other side waiting to solve queries and provide the right guidance.
If you want to cut back on the bounce rate on your ecommerce site or want to ensure that your customers stay for longer on the site, introduce Live Chat. They are more likely to stay back and even buy something if they get immediate answers to their questions.
Tip #8 Refer a friend & Earn/Win
Referral marketing is a popular tool in ecommerce and other forms of e-business that is used to gain new customers through referrals. Word of mouth is used in a strategic way to gain more registered users or buyers for an ecommerce site.
According to Nielsen, 92% of people trust recommendations from friends or family than vouching for other forms of internet marketing. Therefore, winning prospects through referrals is a great word to spread the name of your ecommerce site.
These are some of the vital tips to ensure that your shoppers stay and also buy on your online store. You can further use other methods such as product reviews, user reviews, product videos, galleries and social media integration to further enhance user experience on your website.