Posted on June 25, 2013 by admin
E-commerce is taking on the digital marketing scene like no other! The intelligent customers are visiting the brick and mortar stores and then purchasing the selected product online at a much lesser price from the comfort of the home. With the addition of ‘mobile’ and ‘social’ angles to e-commerce, it has become the buzz word for businesses and marketers. The customers find virtual shopping a preferred option over real store hopping.
The year 2013 is being touted to be a year of e-commerce investments. More and more businesses are eyeing to spend a good portion of their savings in the virtual store and other e-commerce features. The digital marketing budget would dedicate a big portion to e-commerce enhancements to ensure better and satisfying commerce experiences for the customers.
The prestigious Gartner Digital Marketing Spending Survey 2013 clearly indicates that e-commerce investments are the top priority for businesses in this year. The surveys highlights that the top areas found for digital marketing investments to be e-commerce experiences, social marketing, content creation and mobile marketing, in that particular order. Commerce experience received the maximum response and is one of the key findings of the digital marketing survey.
This key finding made by the Garnet survey is a clear indication that e-commerce is slowly inching up to become a business imperative in 2013. Every business needs to try their hands at enhancing the commerce experiences on their website or create an online store altogether. This will enhance the customer’s experience with the product information and knowledge available online, help them share product descriptions, images etc, both socially and on mobile.
The survey deals with the rising importance of digital commerce and the increase in e-commerce solutions in the forthcoming 12 months. Since, buyers want to engage with fellow buyers online, share their product selections, gain from user experiences and even research for products and services on-the-go, marketers are eyeing mega enhancements in e-commerce platforms and diverting major investments in this direction