Posted on January 12, 2017 by admin
There aren’t many companies these days, that do not couple their brick and mortar establishments with an Ecommerce presence, and the reason for this is because consumers do much of their buying online.
The popularity of ecommerce marketing steadily increases every year and,as a result, the internet marketing space continues to be saturated with ecommerce companies competing for search engine and consumer attention. In order for online companies to rise above other online competitors they need to be mindful of the new ecommerce marketing trends, which come about every year.
We are well underway in 2017, so marketers should be aware of the following ecommerce marketing trends:
• Mobile As A Priority
Optimizing ecommerce for mobile users continues to play a big role for ecommerce marketers this year, due to the popularity of mobile devices and consumer behavior driven by such devices. Additionally, Google will be placing content on mobile as a priority over standard desktop website content for determining their search engine rankings, so designing for mobile should be a priority this year.
• Social Media
While not necessarily a new marketing trend, online Marketers will want to continue to use social media as a means of leveraging consumer relationships, but above this, to do analysis on which social media channels are producing more favorable results, and then place more focus on these social media tools.
• Automated Advertising
Time is money, and many businesses these days are often looking for ways to save, in terms of time spent on marketing initiatives. This year, 2017 brings with it automated advertising as an ecommerce marketing trend. With automated advertising, ecommerce companies can save valuable time populating social media posts, e-mail blasts, PPC etc.
• Smart Technology
Cutting-edge technology continues to make it into the hands of consumers and, with this smart technology, new opportunities arise for Marketers to deliver brand advertisements. Although not a huge ecommerce marketing trend for this year, it certainly will be a trend companies and marketers alike will want to monitor, as smart technology and artificial intelligence continue to make their way into our lives.
Ecommerce marketers are challenged with helping online companies stand apart from the rest, but by keeping up with the latest in ecommerce marketing trends,they can ensure ecommerce businesses remain prosperous now and in the future.