Posted on March 3, 2015 by admin
Whether you are a startup business or an already established business, choosing the right eCommerce platform can be a difficult task as there are a number of different options available out there.Without knowing what to look for or to consider in an eCommerce solution, businesses can end up wasting a lot of time and money.
To shed some light on how to choose the right eCommerce platform, here are some key factors to consider:
Establishing how much capital a company wishes to allocate towards the procurement of an e-Commerce platform will have influence on whether or not the company will go with free, open-source solutions, or paid. Free options are often suitable for startup businesses as they do not require anything above and beyond the basic features provided. Well-established businesses needing additional customization and sophisticated features would benefit through the use of paid commercial solutions.
In the event that there is a technical issue with the eCommerce product, it will be crucial to have access to knowledgeable and professional support from the merchant. In addition, have available when needed, updated reliable technical documentation. A lack of support could result in significant downtime for a Website which results in a loss of sales and a lack of customer confidence.
Not all e-commerce platforms come equipped with encryption tools. In these modern times, cyber crime is highly prevalent, so it is extremely important to equip an eCommerce site with good protection. Failure to integrate encryption and security tools leaves your site vulnerable to sensitive information leaks, such as payment information, customer names and addresses etc.
Making a list of particular features that are needed in order to meet the needs of a business helps narrow down the search for a suitable e-commerce solution. Some of the most popular features companies will gravitate to include good navigation, user friendliness, SEO friendly URLs, attractive themes, and coupon features, to name a few.
When it comes time to choose the right eCommerce platform,companies should take the time to research and try available demo options. Regardless of which eCommerce platform is eventually chosen, companies should always keep in mind that the user experience is of utmost importance, as without customers there is no business.