Posted on November 11, 2014 by admin
The holiday shopping season brings more rewards to any online retailer! It starts from the end of October and continue to the end of the year. It may represent and contribute up to 40 percent of an online retailer’s total annual sales.
Even marginal improvement in marketing can lead to significant achievements. Christmas is a busy time, which proves rewarding for the retail sector. Here are few ideas to appeal shoppers and maximizing Christmas sales:
Promotions are the important methods what keeps Christmas shopping going. You may wish to ensure you run them consistently across various channels as you do not wish to frustrate the shoppers as the in-store offer does not line up to the e-commerce promotion.
If you wish to encourage customers to use new channels, advertise because you have just started your mobile channel, then use a different approach. Bring variations in your promotions between channels to appeal shoppers to visit new mobile store so that they can get familiar with it.
If you wish to gain more benefit, do not ignore implementing A/B Testing into your website. It compares the effectiveness of two versions of a web page, promotion to find out which version has the higher sales conversion rate or better response. It offers an evidence-based means of adjusting marketing strategies till they are as effective as they can be. It is the magic bullet which will assist you in maximizing the success of seasonal promotions.
Occasions like Christmas are the best time to combine your promotional activities. An e-commerce site can have a handful of promotions like 20% off discounts, free shipping, half-price items and discounts on various categories. Most of the e-commerce systems will allow one effective promotion to be applied. It is a short cut for wishing to evaluate how different promotions combine rather it can be a deterrent to sales since most people wish to get free shipping and half price. If they have to choose, they may go elsewhere. So, give yourself a brilliant Christmas gift, the ability to combine various promotions at the same time.
Offering your customers the gift cards can be a great idea as the popularity of gift cards has been growing. It becomes even higher during the holiday season. Gift cards remain a favorite choice for both gift receivers and gift givers. Most of the shoppers love the idea of gift cards. Gift cards also help merchants in two ways. It can be an easy transaction to manage during a business season. Gift cards are not redeemed until January and sometime February.