Posted on August 28, 2014 by admin
Are you going to pick a shopping cart? Do not just go and choose the one that appeals you. Considering features and their capabilities is utmost important. Find the one that suits your needs the best. Here are five must-haves that you should check before making your choice of the shopping cart.
Security is an important factor that you simply cannot ignore. Before you pick a shopping cart, look for security. It ensures that all customer data is protected. The requirements for security can be varied for online business owners. It basically depends on your sales volume. Consider security as front seat while picking a shopping cart.
Saving money is what every customer wants. Coupon codes come as a wonderful way to promote your store. Online searches for coupe codes are significant and it shows that customers use, share and value online coupons. A good shopping cart platform should support coupon codes or other adjustable rate models of the typical box. Avoid picking a cart which does not offer coupons.
RSS is the most effective SEO strategy. It is understood as ‘Really Simple Syndication’. RSS is a set of data formats which makes it easy to syndicate page content. It comes as a powerful tool for marketing. With its help, you can offer discounts feed which customers would use in a reader or news aggregator. You can easily submit RSS feeds to Twitter feed and have all new products, inventory alerts, coupon codes or other features conveniently posted on Facebook, Twitter, MySpace, iGoogle or any other social networking site you can think of.
It also facilitates users to use RSS to create alert emails using services like MailChimp. So, it is important to select an ecommerce platform that generates RSS feeds for new products, discounted products, sale items or coupons. Look out for the RSS capability before picking a cart.
It is simply a great idea to sell a customer more products to enhance total per-checkout revenue. The shopping cart you pick should offer cross-selling as an automated or semi-automated process. The best shopping platforms will follow a system to link products and dynamically place related shopping items on the product and checkout pages. Do not consider a cart that does not cross sell.
Customer reviews are a way of product marketing. It is important for encouraging more sales. You can take it as your customers are marketing for your products. Choose a shopping cart that should integrate customer reviews. It can use it either supporting a review system itself or linking to a third-party customer review tool like PowerReviews.
SEO is the first order of business when it comes to ecommerce marketing. Website owners can try a lot of things to create interesting content but they have less control over advanced technology’s impact on search-engine indexing. In such scenario, it is important to choose an SEO-friendly ecommerce content management.
A significant sign of a food SEO-friendly CMS is how it rewrites web page addresses or URLs. Consider taking note of the URLs on Practical ecommerce. These encompass the title and offer a rich source of keywords as well. The shopping cart that you are going to pick should do the same.