Posted on November 4, 2014 by admin
Do you know that more than 70% of the digital coupon users will now use a mobile device to redeem a discount in the year 2014? In past few years, the digital coupon market in US has expanded and has reached from price-concerned shoppers to a more diverse audience.
According to a survey, 55.0% of US internet users having an age of 18 and older will prefer to redeem digital coupons via any device for online or offline purchase once in 2014. The figure of digital coupon users is up 8.0% from the year 2013 and will increase in the coming years.
More than 70% of US adult users will redeem a code or coupon on a mobile device for online or offline shopping in the year 2014.
The mobile coupon users will post double-digit growth rates per year through 2016, driven by persistent smartphone and tablet adoption and the conception of digital channels providing coupon accessed by mobile, like mobile apps, email, group buying sites, daily deal and social networks. It is expected that by the year 2016, mobile coupon users will represent around 83% of all digital coupon users.
Mobile coupon users will be more likely to redeem a code or coupon via tablet than smartphone in the year 2014. This year, 80.2% of mobile users will use a tablet for the purpose of redemption, as compared to 75.4% who will start doing so on a smartphone.
Tablets are often used for in-home digital shopping that enhances tablet coupon redemption. It is not common for shoppers to shop via Smartphone, though many customers use their Smartphone to redeem coupons in stores.
As Smartphone users find mobile shopping more comfortable, they will be using redeem coupons via their mobile phones. It is expected that in the year 2015, Smartphone coupon users will beat tablet coupon users in ratio of mobile coupon users.
This all is expected on the basis of an approach which focuses on worldwide as well as local trends in the economy, technology and population combined with product, company, country and demographic-oriented trends and the trends in particular consumer behaviors. By evaluating quantitative as well as qualitative date from various research firms, media outlets, government agencies and company reports, measuring every piece of information based on procedures and integrity.
Besides, every factor of the assumption fits well within the larger matrix of all the expectation with the general framework used for the purpose of projecting figures in various areas. Regular re-analysis of every expectation means the framework is consistently updated that indicates new market developments as well as other trends.