Should You Invest in Mobile Web or Mobile App for Magento

Posted on June 5, 2018 by admin

Magento

If you’re looking to leverage your e-commerce business further, and greater enhance the user experience for your customers, you’re probably wondering whether you should invest in mobile Web or a mobile app forMagento.In order to make the right choice, it’s important to understand the differences between the two.

Designing for mobile web involves designing your desktop version of your website to be mobile friendly (ensuring that your website is readable on handheld mobile devices with varying screen sizes, using various Web browsers, such as Chrome and Safari). Given that so many people nowadays use their mobile devices to look for information and purchase goods, mobile web use continues to increase year after year.

A mobile app on the other hand is an application software which mobile users are able to download and install upon demand from the app store and Google Play Store onto any handheld device, such as a smartphone or tablet. Mobile apps are becoming more popular, but they’re not nearly as popular as mobile web yet.

One of the biggest advantages to a mobile app versus mobile web is the fact that it is quick to load, and it encourages revisits via an icon on the home screen, and via push notifications. However, if smartphone users do not choose to download the app, and the business does not also have a mobile web version of their website, those visitors will not be well-served by a user-friendly website on their devices.

The decision to invest in mobile Web or mobile app for Magento really depends on your own business objectives, your target audience(s), your project budget, technical requirements, etc.

Whichever option you choose to go with, mobile web or mobile app, you will need to participate in the mobile market in order to meet the needs of today’s mobile users and to keep up with, or move ahead of your competition.

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