Posted on August 17, 2016 by admin
If you run an online business, you know how important Ecommerce marketing is for drumming up new and ongoing business leads. But while you may currently be incorporating organic SEO within your Ecommerce marketing strategies, should you be also considering local SEO as well?
Before one can make an educated decision on whether to pursue local SEO or not, one should know the difference between organic vs local. Here are the differences between the two:
Organic SEO produces search results based on both importance and content relevancy. With organic search, site rankings will score higher based on highly relevant keywords, content and back links. Although organic search is becoming more and more competitive due to an increasing number of businesses utilizing the Internet for their Ecommerce marketing needs, it can still be a powerful source of digital marketing particularly when coupled with PPC (pay per click) marketing.
Local SEO produces search results based on local physical location(s) of a business’s brick and mortar establishment(s). This search Ecommerce marketing strategy is increasing in popularity, as much of today’s population is using some kind of mobile device for obtaining and locating the services/products that they want in their local area and this brings local consumers right to the door of local businesses.
With a clearer understanding of the differences between both of these SEO Ecommerce marketing strategies, you now know that if your business does not have a physical location, your Ecommerce marketing strategy doesn’t really necessitate the need for local SEO. If, on the other hand, your business does have a physical brick and mortar establishment, you will benefit greatly from a local SEO strategy.