Posted on March 31, 2014 by admin
Creating an ecommerce enterprise costs money. Maybe you are creating a stand-alone business or expanding your brick-and-mortar presence. In today’s landscape the cost is completely necessary. The investment is necessary, not only to expand your business but to protect your business. Because the life-blood of retail is now digital. The high-street may be the place where you’re seeing the returns right now but the Internet is where you need to secure your flanks.
We are a society of consumers and when the methods by which we consume change, society itself changes. When we no longer queue up at a checkout in a physical department store, our relationship to the product we buy changes. The old forms of expectations and the old tolerances vanish to be replaced by new expectations and new tolerances. The convenience store is no longer convenient.
So how much is it going to cost to set up an ecommerce business? Like most products, there is always an attractive solution just outside your price range. So whether your budget is $6,000 or $60,000 the important thing is to choose your range and stick to it. The question to ask is what do you want to achieve with your site? Seed investors today are interested in big figures. The traffic which investors hope to see from a site in the first year keeps growing and growing. That initial injection of capital is all important.
Customers are and have always been fickle. But in the age of mobile internet, this trend has extrapolated to absurd degrees. Empowered (choice-wise) and limited (time-wise) by the sheer range of possibilities, customers have short attention spans and a low tolerance rates for hassle. Entranced with the on-the-move nature of mobile, they want service as swiftly and as smoothly as possible.
Functionality is vital and now means functionality across multiple formats. Experts are no longer talking about the move towards mobile. It has already happened. It is an accepted part of our daily lives. National and regional borders have become archaic notions, like fortresses waiting to be outmaneuvered. Businesses which never considered global expansion in the past are now charging into the unknown in the realization that the whole world is minutely accessible.
A good ecommerce development team will be able to tailor an outcome that suits you. They will take you through searchability, guided discovery, ongoing content marketing, responsive interface… these are the choices that need to me made. They will determine the cost of your venture and the scale of its success.
A serious ecommerce website needs to be built from the ground up. There is little point working off tired templates. If you are hoping to the set the world on fire with a unique value proposition, this needs to be reflected in a site which is timely and unique.
Optimally you should be looking at your site design as an ongoing venture. Your website is not an end in itself. It is a platform for converting sales or driving traffic. How you manage the content on that site, keeping it sharp and up to date, is vital. When factoring the cost of your website you shouldn’t neglect the importance of SEO services. A reputable ecommerce team should be able to layout an SEO strategy, incorporate the best features into your site and even manage content.
At Nirvana Canada, our ecommerce team provides the complete package. We support our website design with a comprehensive range of e-marketing services, from search engine optimization to social media marketing to keyword analysis and competitor tracking. We understand that developing a website solution is more than an IT service. It is about giving voice to a brand. It is about capturing the desires of a new avid era of consumers.