Posted on April 15, 2014 by admin
When it comes to the best ecommerce web-design, there is a world of things to take into account. Here are the ones that spring to mind.
Don’t look cheap. If the site doesn’t look effortlessly professional, then forget about it. You’re asking people to make an online transaction. The customer needs to trust you with their credit card details. Everything from the font to the layout and images should be clean and slick. If you rely heavily on images then make sure they’re of good quality and appropriate resolution.
What do you offer? What makes you unique? What makes your service different from everybody else’s service? You need to be able to articulate your value-proposition in the most concise possible way. All great concepts depend on instant recognition of premise. If confusion is the enemy, the arch-enemy is apathy. Make people understand. And then make people care.
Make sure your site is straightforward to navigate. Make sure it’s easy to locate the basket or move to the checkout. There should be logic to every page and pop-up. The best E-commerce web design is intuitive to use. The more the user has to think about it, the less faith they’re going have in you. So make sure you do heaps and heaps of testing!
Check out the competition. Unless your idea is very, very novel, it’s likely that other people have failed or succeeded at what you’re trying to do. The monuments or wreckage of their endeavors will be strewn across the Internet. It’s amazing how many people set up websites without properly engaging with the ones already out there. Analyze what they’re doing right and what they’re doing wrong. Then make sure that your value proposition is sufficiently different from theirs. The best ecommerce web-design takes what already works and creates new constellations.
Avoid too much clutter. Keep things simple. Concentrate on doing one thing well. Don’t smother the user with technical information about your services. There is nothing so daunting as paragraphs and paragraphs of specs and explanations, most of it repetitive junk. Get to the point. Brevity is the soul of wit and also the soul of marketing.
The best ecommerce web design avoids disruption. Don’t put too many walls between the user and the purchase. Some businesses like to make the user sign up to an account before they can make a transaction. The thinking behind this is that it’s a way of getting their email address etc. But before you go down this route, think about the kind of business you’re in. In some cases users will find it disruptive to be asked to create an account. Figure out how they’ll react. Use social media. Allow people to sign up to accounts using their Facebook or Twitter IDs. But make this an option, not an obligation. Don’t force people into situations they don’t want to be in. Never, never make them angry.