Posted on August 11, 2019 by admin
If your online store is getting bigger, you might find that your e-commerce platform no longer serves you as well as it used to. A more extensive offering might mean that you now need access to special features, more technical support, or the capacity to integrate your shopping cart with your other systems. Not upgrading to another platform could mean delaying your business growth, though not switching over properly to another platform could also slow you down.
1. The domain name and SSL certificate:
In many cases, the website owner doesn’t control the domain themselves, and they usually have to involve other people to make this happen. So firstly, you need to make sure you have control of the domain, or if you don’t have, then start planning to have this brought under your control.
Also, if your current site uses an SSL certificate, which it should, then you will need to have this moved to the new server as well. Usually, most SSL vendors will have instructions on how to carry this out and your web development team should have a pretty good idea.
2. Backup your data properly:
Before moving your catalogue to a new platform, make sure that you fully understand how the new software works and which data sets are needed. In some cases, your new software might even require additional data.
Apart from backing up your inventory, you should back up other data as well; user account and order data are just a few things. Not doing so will prevent your existing customers from accessing their accounts and viewing orders.
3. SEO and Links glitches:
If your business success has been built on proper organic SEO placement, that success can quickly disappear if your new system generates different page URLs. So before making any move, analyze the page titles and URLs of some sites using the new system. Be sure that you will be able to adjust the page titles and URLs, so they are identical to your current site, and ensure that proper 301 redirects are put in place for any pages that will have different URLs or will be eliminated.
4. Activation and Test:
When you decide to go live on your new site, you need to allow some time, even up to 72hrs in some cases. Also, it’s a good idea to put up a maintenance page on the old site, so you don’t get orders on the old site from users for whom the DNS hasn’t propagated.
Now for the final test, I can’t emphasize enough how important this is, you have to try come up with every imaginable combination of ordering, returning, setting up a new account and testing new features. Usually, an important fault may lie in cross-browser testing, where it works fine in Chrome, but not in Safari or IE, so make sure all tests are completed before launching. Generally, you won’t find everything, but make sure you flatten out all the major bugs.
Migrating your web site can definitely present challenges; knowing this will facilitate the transition and keep your website operating smoothly. If you’re considering a migration to a new e-commerce platform, we’d be happy to discuss your needs. Please feel free to contact us, and we’ll work with you to build a strong e-commerce strategy.