Posted on May 2, 2015 by admin
Competition among Vancouver e-Commerce businesses, big and small, has definitely gotten more intensewith each passing year. In a tough market such as this, companies in Vancouver need to design an e-Commerce store that supersedes other competitors by drawing the attention of online consumers,all while delivering goods and services efficiently.
Here are some tips for e-Commerce web design in Vancouver that will improve the user experience and boost business sales:
• Add To Cart Vs Buy Now
Call to action buttons are essential to an e-Commerce site as they urge customers to take action such as following through on a purchase. Adding an “add to cart” action button encourages online shoppers to keep browsing for other products/services while adding a “buy now” action button steers customers directly to check out.
• Make Business Contact Information Visible
Websites that do not include their business contact information leave customers with a feeling of distrust of the company. Customers appreciate transparency, so including business contact information which is easy to find should definitely be a priority.
• Implement a Simple Checkout Process
Avoid designing a long or difficult checkout process for consumers. Keeping the checkout process as a one pager is ideal and will improve the odds of sales coming to fruition.
• Use Responsive Web Design
Probably one of the most important features to include for an e-Commerce site is to use responsive design, so online consumers can access products/services via their handheld devices, be it a smart phone, tablet or laptop. The majority of people these days conduct research and/or purchase items using their mobile devices, so it makes good business sense to meet these consumers’ needs.
If your company is looking to transition from brick-and-mortar to e-Commerce, consider contacting a professional e-commerce web design company in Vancouver such as Ecommerce Website Vancouver.