Posted on May 29, 2015 by admin
Surviving in the e-Commerce world can be a challenging task for any business, regardless of size, so having many marketing tools and services available for use are invaluable to online success.
When it comes to attracting new customers, shopping search engines are highly effective in getting the job done and businesses that list their products in top shopping search engines can see immediate results.
According to Comscore, July 2014,on average in the US 12 billion searches per month are conducted on the web. These search statistics illustrate just how large the opportunities are for e-Commerce businesses to be able to raise brand awareness and yield greater sales conversions.
There are essentially two types of shopping search engines, free and at a cost. Here is a list of both types:
• DealOz.com
A helpful shopping search engine for consumers to find, cost compare and personalize searches for new and used books/textbooks.
• PriceRunner
Rated as the #1 UK shopping comparison site on the Internet with over 3 million product items for online consumers to research and compare. This particular shopping search engine promotes retailers for free and those who pay a cost to advertise their website links.
• Google Product Listing Ads
As the largest and most known comparison shopping engine, e-Commerce businesses’ product ads are displayed in the Google search results as part of Google’s pay per click platform.
• Nextag
A powerful cross comparison service that enables both buyers and sellers the ability to negotiate on a variety of products.
• Shopping.com
Another leading comparison shopping search engine that places emphasis on providing a superior user experience for its consumers, resulting in a more effective marketing channel for e-Commerce companies.
In order to choose the most appropriate shopping search engine, it all comes down to trying to see which one works better than another in terms of ROI. Start up businesses may choose to go with a free shopping search engine option over that of a paid one to keep capital within the company until solid growth has been established.