Posted on April 19, 2017 by admin
With most of today’s population utilizing mobile devices, ranging from portable tablets to smartphones, for accessing information, there is no doubt that online businesses who wish to stay competitive among so many other contenders must utilize mobile design.
When it comes to mobile design, it is critical to avoid mistakes the first time around, as business reputation and loss of sales can seriously harm future online success.In order to prevent damage to your business, consider avoiding these 3 mobile design mistakes:
1. Using Unplayable Video Content
There are a number of proprietary video players on the market, however some of them do not support video content on mobile devices, resulting in a poor user experience. In order to prevent unplayable video content, Google recommends using HTML 5 standard tags instead.
2. Using Hard to Read Typography
Given that handheld mobile devices are equipped with smaller display screens, using fancy fonts or fonts which are too small hampers the user experience and in turn increases your bounce rates. It is important to consider suitable typeface, size, line and letter sizing when it comes to mobile design.
3. Slow Performance on Mobile Pages
Loading your mobile pages with a number of high resolution photos and video content will result in slow performance when mobile users try to access your mobile site. Try to keep resource intensive design elements to a minimum, so as not to frustrate mobile users. Additionally, make sure to test your mobile design pages to ensure they are loading quickly. Consider using Google Pagespeed Insights to identify and repair any latency issues.
Designing for mobile involves going beyond the presentation of your mobile design pages. It is imperative to put yourself in the seat of mobile users so that you’re able to effectively enhance user experience, boost conversion rates, and remain competitive in an overpopulated online market. Finally, always make sure to test, fix and test again, on an ongoing basis, to make sure your mobile design is up to par.