Posted on June 15, 2017 by admin
For online merchants, cart abandonment can have a devastating effect on their ROI. There are a number of reasons why e-Commerce businesses encounter cart abandonment on their websites, and while there is no 100% effective way of preventing consumers from not following through with their purchases,there are ways to minimize cart abandonment.
Here are 3 simple fixes to minimize cart abandonment, so that future sales can continue to grow:
1. Keep the Checkout Process Simple
People have a short attention span, so you want to ensure that you make your checkout process clear and simple to use. Try to avoid adding unnecessary steps, and be mindful to present your shopping cart clearly, without a clutter of design elements, ads, etc., as this will keep the focus on the checkout actions and make the process fast to complete.
2. Remove Mandatory Account Sign-Up
Today’s consumers want to be able to purchase the desired items they want, quickly and simply. If you have a mandatory account sign-up process that forces site visitors to create an account with your company before they can purchase goods/services, you will only irritate users, so consider creating a guest account option, so they can buy without needing to register an account.
3. Offer Multiple Payment Options
By limiting the number of payment options available to potential customers, you are essentially eliminating a number of would-be sales. Payment solutions have matured over the years, and as a result, multiple forms of payment are available for today’s modern consumers. If you want to minimize cart abandonment and, in turn, boost sales, you’ll want to offer multiple payment options for your potential customers. Consider adding other forms of payment beyond credit cards, such as Apple Pay and/or Google Wallet, as mobile payment solutions are increasing in popularity among mobile device users.
Making a few simple fixes to minimize cart abandonment can save your company from significant monetary losses, so take the time to optimize your shopping cart processes and design, and see a boost in your ROI.