Posted on July 9, 2018 by admin
Out of all the social media channels out there in the digital world, Facebook continues to be the king, boasting over 1 billion active daily users, making Facebook one of the most powerful of marketing tools for online businesses today.
While some may feel Facebook is an unnecessary marketing tool for small businesses, this could not be further from the truth. If you own a small business, you know the struggles you face with competing against large, well-established companies, all while trying to keep up with the daily operations of running a business. This is where Facebook advertising can play a pivotal role in helping your small business successfully keep up with the business giants.
Here are 4 big Facebook advertising tips your small business could benefit from right now:
1. Create a Powerful Facebook Profile
By creating a powerful Facebook profile that goes beyond covering the basics of your business (hours of operation, phone number and address), you can grab the attention of potential customers. To create a profile with impact, make sure you include all the important information you want customers to know about your business (product photos, location map, etc.).
2. Reviews and Testimonials
While some small business owners may be a little nervous to include reviews and testimonials on their Facebook page,for fear of what others may say, negative feedback can serve as a great means of benchmarking whether you are providing the best service to customers. Negative feedback, however, should always be replied to in a timely fashion, so that customers know you care about what they have to say.
3. Get on Facebook Maps
A highly effective way to boost your small business brand is to simply get connected with Facebook maps. When users use the “check-in” feature, they are essentially advertising your company and your Facebook brand page on their Facebook timeline,which encourages their Facebook friends to visit your brick and mortar or online shop.
4. Post Visual Content
Facebook advertising can ignite mass attention by way of user sharing, which is what small businesses need in order to showcase their products and services. One way to capitalize on this great opportunity to reach an immense audience is by way of posting both interesting and high-quality visual content, such as photos and video.
Facebook advertising is a relatively low-cost means of advertising and is a highly effective marketing tool for small businesses, so if you haven’t yet created your Facebook profile page, set time aside to do so, as it will be well worth it in the end.