Posted on April 21, 2018 by admin
More B2B businesses are catching on to the fact that they need to embrace a multichannel approach to obtaining further sales, because they need to differentiate themselves from competitors in a market that is becoming steadily more competitive. B2B Ecommerce is just the solution.
In order to keep up with future generations of consumers and competitors, you now need to ensure your company can keep up with the rapid growth withB2B eCommerce. Here are 5 ways to obtain more customers, increase revenue, and reach business goals withB2B Ecommerce:
1. Use Personalization
A great way to create a connection with customers is to use the strategy of personalization. All e-commerce content, including product images, should resonate with customers on a personal level so that customers feel a connection, and in turn,up the odds of them purchasing your products.
2. Get On Board Withmobileb2b Ecommerce
According to a study conducted by Google and BCG in 2017,seamless B2B mobile eCommerce is becoming steadily more important for B2B customers. Here are some compelling statistics that illustrate just how important it is becoming:
• 50% of B2B queries today are made on smartphones. BCG expects that figure to grow to 70% by 2020
• 80% of B2B buyers are using mobile at work
3. Add Testimonial Videos
Past experiences from previous customers, captured in video testimonials and added to your B2B eCommerce website, can have a great influence on customers’ decisions to purchase your products.
4. Optimize User Experience
A great way to get rapid growth withB2B eCommerce is by optimizing your site for a top notch user experience. By improving your site layout, navigation, and checkout process, and delivering quality content, you can improve your search rankings and conversion rates.
By incorporating modern B2B eCommerce strategies, companies can redefine the traditional ways of obtaining customer sales.The power of customer data, sophisticated digital tools, and advanced analytics have contributed to the rapid growth ofB2B eCommerce, and companies who understand this use these tools and strategies to outpace their competitors.