Posted on September 26, 2016 by admin
There are a number of high-impact tips for designing an ecommerce website, ranging from the obvious to the less well known. Choosing an experienced web design company that fully understands how to make the right impact is crucial, especially as a web visitor’s attention span is notoriously short.
Here is our compiled list of the four top high-impact tips for designing an ecommerce website.
1. Clear Logo
Creating and displaying a clear logo is one of the top tips for any ecommerce website. A logo can show the professionalism of your business, along with becoming a memorable icon that clients and customers can come to remember and trust. A poorly designed, or unclear logo not only looks aesthetically poor, but it also makes your business less recognizable, too.
2. Entice with Deals
Another of the high-impact tips for designing an ecommerce site is ensuring deals and offers are displayed to a visitor in an enticing and obvious way.
One method is to incorporate an eye-catching, prominent position on the main page, where the latest deals and freebies can be shown to the visitor. If the deals are hidden away on the site, or not easily accessible to the eye, then they lose their purpose of getting the customer through the proverbial door.
3. Image Prioritization
Using images effectively is crucial for any website, especially if your business is selling a product rather than a service. Having alluring, clear and large images on your website will draw the attention directly to your products or service, helping to capture the viewer’s attention.
In addition to this, you may also wish to use a call to action overlaid onto an image, helping to drive viewers into the sales path, creating one of the most effective methods of attracting customers.
4. Ease of Use
The last of our high-impact tips for designing an ecommerce website is maximizing its ease of use. Search boxes are crucial in this respect, as potential customers can quickly become frustrated at not being able to find the product or service that they are looking for.
Having an intuitive shopping cart will also help with converting leads into sales, along with incorporating account creation and management facilities. The easier, quicker and simpler that you are able to make the buying process for the customer, then the higher your conversion rates and success are likely to be.