Posted on April 15, 2019 by admin
If you have an online business, you know the importance of attracting online users to your website, so they know what your business is about and what you are promoting in terms of products and services.
Another important ingredient to online business success is not only attracting audiences to your site but keeping online users on your website long enough for them to truly understand your business brand and what your business offers them.
If you are getting visitors but finding they don’t stay long, here are the top 4 reasons your visitors leave the site within a minute or less:
1. Your Site Has Poor Navigation and Layout
Chances are high that if your website is difficult for people to navigate or the layout is confusing for them, they will vacate the site within a minute or even less. In order to avoid people leaving your site for this reason, make sure to design your pages in such a way that site visitors can fluidly access the information. Put yourself in the shoes of your online user and make sure it’s easy to access information from the site without barrier or confusion.
2. Your Site is Not Optimized for Mobile Access
If your website is behind the times in terms of mobile-friendly design, you will be experiencing one of the top reasons why your visitors leave the site within that critical minute. Many consumers nowadays utilize their mobile devices in order to access information and make purchases, so you need to ensure your website is optimized for mobile access, or your potential buyers will simply look elsewhere for their needs.
3. Your Site Loading Speed is too Slow
Today’s consumers are busy and don’t have a lot of patience when it comes to waiting for websites to load, so if your website is taking more than a few seconds to load, chances are high that online users will leave your site to move on to another. Consider changing to a better hosting server and optimizing your pages for faster loading.
4. Your Website Contains Stale Content
There is a ton of competition online working hard to attract online users, so if your website contains stale content that is no longer up-to-date or relevant to your target audience, you’re only deterring people from your website. Include only up-to-date, interesting, and relevant content in order to keep online users engaged with your site.
These are but some of the top reasons your visitors leave the site within a minute or less, so it is important to make sure that you are monitoring and working to improve your site’s appeal and usefulness if you see that visitors are not sticking around.