Posted on July 21, 2019 by admin
E-Commerce has completely changed the business world. From the past few years’ data, more and more buyers and sellers are preferring online store to buy and sell their products. Today, with high competition online, every business should be on top of their game when it comes to establishing a presence online. A business that is not online doesn’t exist, and the first step to take is to create an effective e-commerce website.
Website development is complicated, and in any project there are many aspects to consider, from design to usability and performance. A website with the right combination of creativity and technical excellence can transform your business.
Here are some of the important things to consider for developing an e-commerce website with a better user experience that engages with your visitors:
1. Choose the Right Platform and Theme:
The central requirement which needs to be accomplished before you start creating an e-commerce website, is choosing the platform you will use. You can choose between Magento, Shopify, WordPress, Drupal, and more on which to design and develop the website that fits your business requirements. Deciding on the suitable e-commerce platform is the foundation for building a self-driven and efficient online shopping store.
2. Research Suitable E-commerce Plugins:
Don’t miss out the e-commerce plugins when building a large online store. E-commerce plugins provide users with a path to explore the website, the plugins not only add functionality but also create a shopping store by integrating payment gateways, superb navigation, and sales tracking functions. You can search for many other e-commerce plugins that seamlessly work for setting up an amazing and intuitive e-commerce online store.
3. Responsive Design is Key:
The use of mobile devices to access websites is constantly increasing, and e-commerce sales are a huge portion of this traffic. This means that it is incredibly important to make sure your e-commerce website is optimized for mobile and provides the best experience for users, no matter what device they are using to access your site.
4. Your Product is the Star of the Show:
The purpose of your e-commerce site is to sell products; therefore, it is only right that you should highlight your products on your website. When showcasing items, make sure that you’re using high-quality images that will get the user’s attention.
Lack of information can make customers leave and reach to other websites, and misinformation is even worse. When you put a wrong size or colour, you risk giving a bad impression and losing valuable buyers.
Our recommendation is to describe your products accurately and in detail. Unlike shopping in physical stores, your customers can’t touch and see their items at every angle. You need to devise ways that you can give your customers all the information they need to picture your items in the most vivid way.
5. Shipping Strategy Can Be Your Selling Asset:
Calculating shipping and delivery costs can be very complicated, considering that different weights, dimensions and locations can alter the cost considerably.
There are different shipping methods to study which will have different price points, whether it’s standard delivery or guaranteed next day delivery. The best advice that we can give is to keep it as simple as possible.
• Flat rate delivery is a popular option for simplicity, conceding that some orders will result in a loss on shipping costs.
• A matrix of rates can also be created, that can be calculated on a weight or value scale.
• Disclaimers can also be used for remote areas that can be very costly, “price on application” for example.
• Free shipping is also becoming common and very recommended. You are not only competing with local competitors but national and international competitors, and it’s effortless for consumers to compare prices online.
We highly recommend conducting a price and shipping analysis as part of the decision process to learn what the market norm is for your niche.
6. Easy Checkout and Payment Process:
Shopping cart abandonment and conversion rate drop on the checkout page is one of the main issues faced by e-commerce stores. You must insist on making transactions as quick and as easy as possible for consumers to check out their items. Try not to make many pages for checkout; the single-page process is less overwhelming for consumers and gives less opportunity for drop off.
Finally, make sure that you provide many alternative payment options. Your customers should not feel restricted with few payment options.
Developing a successful e-commerce website is time consuming and complex, especially if you don’t have the relevant. Our recommendation is to definitely leave it to the experts and start saving time and money by letting your professional web development team create a unique, intuitive, and functional e-commerce website for your business.
E-commerce Website Vancouver takes pride in more than ten years of ecommerce web development experience and our many success stories. Please feel free to contact us to learn how we can help your e-commerce business thrive online.