Posted on March 26, 2020 by admin
Cannabis sales are quickly becoming mainstream transactions. Storefronts are popping up all over BC that more resemble an Apple store than bring to mind a traditional dispensary. And that is what cannabis consumers today are looking for – quality product sold through modern, aesthetically pleasing, websites and shops. Smart business owners will be quick to realize that their consumers are looking for an all-inclusive buying experience, not simply a sale. Whether or not you currently operate a brick and motor retail shop or your products are exclusively available online, here are some tips on how your cannabis website design can help you rank higher on search engines and appeal more to your target audience.
Keep it simple. This cannot be stressed enough. Web Pages that immediately overwhelmed with cluttered screens and hound with multiple pop up banners will be abandoned as quickly as they were entered. When designing your website, pay attention to the information and how it is presented. Choose a simple and clean marijuana website design and keep information and copy relevant, but to a minimum. Rather than throwing the whole book at them, offer consumers a taste of what your website offers and intuitive navigation menus, they will be more likely to search and stay longer your site.
The statistics for mobile browsing are hard to ignore; with mobile web sales set to overtake desktop browsing, ensuring that your website is optimized for mobile browsing is very important. Make sure your website is responsive to multiple platforms to ensure that all users receive a similar quality user experience. Load time is also an important factor to consider, as data speeds and usage will vary across users. Keep your cannabis website design light and fast to enhance user experience and boost sales.
Regularly uploading relevant, quality content to your website will help you generate traffic and offer your customers a reason to follow your business on social media or frequently visit your site. It will also increase your search engine rankings, but we will cover that more in a moment. The quality of the content is very important, the topics should be interesting and informative, and the writing quality needs to be high. Poorly written or irrelevant content may actually do more harm than good, as it makes your business appear unprofessional and reflects poorly on your product.
SEO will determine where your business comes up in online searches. The goal should be to appear somewhere near the top of searches related to your business. Strategic SEO will be vital here, especially in an industry with increasing competition. Keep your key words relevant but think outside the box to avoid focusing only on some of the most commonly used phrases, as there will be more competition with these terms.